From their rich, nutty depths to their vibrant green hues, pistachio and matcha are
captivating consumers with both flavor and aesthetics. These trending tastes are making waves
across food and beverage innovation, blending indulgence with wellness appeal.
To explore what makes these flavors so irresistible, we turn to industry experts at Phoenix
Flavors & Fragrances: Brandon Olson, Senior Flavorist with over 20 years of experience in
chemistry and food science, and Heather Correll, Customer Service Representative with 17
years of expertise spanning sales, marketing, and creative roles in the F&F industry. Together,
they break down the sensory appeal, formulation challenges, and future potential of these
consumer favorites.
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